BANT sales lead score
Budget, authority, need, and timeline scored 0–3 each into a 0–12 intake score. A quick qualifier, not a CRM.
Qualify intake with Budget, Authority, Need, Timeline
Not every form fill deserves the same follow-up. Score each BANT factor from 0–3, add them to a 0–12 total, and use the band to decide whether to book this week, nurture with a demo, or run a longer sequence.
How to use the BANT lead score
Pick one option per factor from what you actually know. Leave unknowns at 0. Copy the score into your CRM and pair it with response SLA and follow-up cadence tools for the next steps.
Score this lead
4/12
Cool — long sequence
What your score means
Higher scores mean stronger buying signals across all four factors. The band is a routing hint for humans or agents — not a guarantee of close — and should match how your pipeline actually converts.
FAQ
What is a BANT sales lead score?
BANT is a common sales qualification framework: Budget, Authority, Need, and Timeline. This tool scores each factor from 0–3 and adds them to a 0–12 intake score so you can sort leads quickly before a full CRM workflow takes over.
How should I use the 0–12 bands?
This page maps 10–12 to “Hot — book this week,” 6–9 to “Warm — nurture + demo,” and below 6 to “Cool — long sequence.” Those labels are a starting playbook for intake — adjust thresholds to match how your team actually converts.
Is BANT a substitute for a CRM?
No. BANT is a quick qualifier for the first conversation or agent intake. Store the score and the four answers in your CRM, then run follow-up cadence and response SLA from there.
Can an AI agent run BANT scoring?
Yes. An agentic workflow can ask the four questions, write the 0–3 scores into CRM fields, and route hot leads to booking while cooler leads enter a longer nurture sequence — with HITL on anything that would commit price or terms.
What if budget or authority is unknown?
Score that factor as 0 (unknown / none) rather than guessing. An honest low score is more useful than inventing “approved budget” or “decision maker” from a thin form fill.
Need intake that scores and routes itself?
GoWith agentic builds qualify leads and hand off when a person is needed. See all free tools, the lead response time & SLA calculator, the follow-up cadence planner, and the CRM hygiene checker.
Educational only. Not legal advice and not a substitute for testing the live agent. BANT sales lead score runs in your browser — nothing is sent to your CRM unless you copy it yourself.