Follow-up cadence that converts without sounding like spam

<p>A follow-up works when each note has a job and the sequence stops the moment a person replies.</p><h2>Worked example</h2><p>An agent follows up after a first meeting.</p><ol><li>Give each note a job: confirm the next step, unblock it, or close cleanly.</li><li>Send on day 1, 3, 7, 14, and 28, during the prospect’s business hours.</li><li>Mention the meeting and the person’s role. Do not send the same paragraph five times.</li><li>Pause when they reply or book a time. Resume only if the thread goes quiet.</li><li>On day 14, send a short recap. On day 28, send one last note and stop.</li></ol><h2>Common mistakes</h2><ul><li>The same template every time.</li><li>No pause, so a human and the agent both write.</li><li>Sending at 3 a.m. in their time zone.</li><li>A long email nobody finishes.</li><li>No last message, so the sequence never ends.</li></ul><h2>Try it</h2><p>Open the <a href="https://gowithagentic.ai/tools/follow-up-cadence">follow-up cadence</a> tool.</p>